Contentful
Contentful enables teams to unify content in a single hub, structure it for use in any digital channel, and integrate seamlessly with hundreds of other tools through open APIs and a leading app framework. Contentful is a tool in the Cloud Content Management System category of a tech stack. It creates custom content types, picks and choose individual fields and arranges entries into flexible hierarchies. Platforms like WordPress and Sitecore were designed to store and present content elements like text, images and video on websites. The traditional CMS approach to managing content put everything in one big bucket — content, images, HTML, CSS. This made it impossible to reuse the content because it was commingled with code; making it impossible for different types of digital devices. A headless CMS is any type of back-end content management system where the content repository “body” is separated or decoupled from the presentation layer "head." Content that is housed in a headless CMS is delivered via APIs for seamless display across different devices.